Section 1 of 6
Strategic & Culture Maturity
Understanding how research influences your organization
1. At what stage does research typically get involved in your product development process?
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Select all that apply
After launch, to fix issues
Late in design (usability testing)
During design/development cycles
Early discovery and prioritization
Continuous, shaping company strategy
2. How much influence does research have on decision-making in your organization?
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Findings rarely considered in decisions
Shapes some design decisions but not product direction
Regularly influences design decisions; occasionally product roadmaps
Consistently influences product roadmaps and some business priorities
Embedded in product and business strategy; seen as strategic
Other
3. How is user research valued within your organization?
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Research is seen as optional; leadership does not prioritize it
Some leaders support research, but inconsistently
Leadership supports research for product/design, but not at strategic levels
Leadership actively champions research and allocates resources
Research is embedded in company culture; leaders reference it in strategy and decisions
Other
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